💬 Introduction

You’ve got a skill. You’re ready to serve. But when it’s time to set your rates, you hit a wall:
“How much should I charge for my services?”

At Business Growth Army, we help veteran entrepreneurs launch businesses with clarity and confidence—including pricing. This guide breaks down exactly how to figure out what to charge, so you can build a business that’s profitable, purpose-driven, and worth every minute you invest.

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🧠 Step 1: Shift Your Mindset Around Pricing

Pricing is not about guessing or “what feels fair.”
It’s about balancing:
• Your costs
• Your value
• Your client’s perceived outcome
• Your business goals

You’re not charging for your time—you’re charging for your expertise, impact, and results.

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💵 Step 2: Know Your Costs (Your Baseline)

Start by calculating your minimum viable rate—what you have to charge to cover your time and expenses.

Ask:
• What do I need to make each month to pay myself and cover business expenses?
• How many clients or hours can I realistically handle?
• What tools, software, travel, or admin tasks are included?

Example:
You want to earn $6,000/month and can handle 10 clients. You’d need to charge at least $600 per client to hit your goal — and that’s your baseline, not your value-based price.

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🧲 Step 3: Factor in the Value You Deliver

Once you know your break-even rate, layer in what your service is worth to your client.

Ask:
• What problem am I solving?
• How much time, stress, or money am I saving them?
• What transformation are they paying for?

If you’re helping a client land more contracts, improve their health, or grow their brand — that’s worth far more than just your hours.

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🎯 Step 4: Choose a Pricing Model

There’s no one-size-fits-all. Pick what fits your business type and audience:

✔️ Hourly Rate (easy to start, harder to scale)
• Good for one-off or ad-hoc work
• Risks undervaluing fast expertise

✔️ Project-Based Pricing (ideal for clear deliverables)
• Great for design, strategy, or consulting work
• Allows more control and profit

✔️ Package Pricing (perfect for service-based businesses)
• Combines multiple services into a flat rate
• Easier to sell and scale

✔️ Retainer or Subscription (great for long-term clients)
• Predictable income, deeper relationships

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💬 Step 5: Test, Adjust, and Own It

Pricing isn’t set in stone. As you grow:
• Raise your rates as your skills and results improve
• Add premium packages for higher-tier clients
• Drop services that drain your time or profit

And always: say your price with confidence.
Your rates should reflect the value and transformation you provide — and you’ve earned that.

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🪖 Pro Tip: What Would You Pay for This Result?

Sometimes the best pricing clarity comes from reversing the question:

“If I were the client, and this service helped me solve [problem], how much would that be worth?”

That simple shift takes you from guessing a price to positioning value.

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✊ Final Thoughts: Price with Purpose, Charge with Confidence

As a veteran, you’ve trained to lead, protect, and execute. Now you’re building something for yourself — and that deserves to be profitable. Pricing isn’t about what you “should” charge. It’s about what your skills, experience, and results are worth.

At Business Growth Army, we help veteran entrepreneurs master the business side of service — from offer creation to pricing and profit. You’re not in this alone. We’ve got your six.

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🚀 Ready to Build a Business That Pays You Back?

👉 Join Business Growth Army and get the tools, coaching, and confidence to price your services right and build a business that works for you.
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